In January, 110 companies received the Top Employers 2024 certification in France. Awarded by the Top Employers Institute, this distinction recognizes the excellence of HR practices and the management of organizations. These are therefore companies that implement employee development policies, both personally and professionally. To better understand what can make the difference within your structure, we invite you to discover in this article the 7 HR trends to follow for the year 2024.
1 — Integrating AI into daily tasks
In just a few months, Artificial Intelligence, or AI, has become a must in various professional missions.
For employees in HR departments, AI makes it possible to automate certain tasks to better focus on essential topics, such as quality of life at work, employee experience, skills development or employee engagement.
The integration of AI can also allow all teams to improve their efficiency, by focusing on missions with high added value. It can also be useful for faster and more informed decision-making. In the medium term, AI can help businesses become more efficient, so it is a major challenge for the coming years.
2 — Well-being and health at the top of the priorities
Mental and physical health as well as well-being are crucial for a well-functioning organization. First of all, this is an ethical imperative, but it also results in better performance and greater employee retention.
It is not enough to create beautiful relaxation areas on company premises to offer well-being to its employees. It is preferable to implement a policy of flexible hours and holidays, to offer teleworking, to communicate in a transparent and caring way, to manage in a participatory manner, to promote the balance between personal and professional life for employees, etc.
3 — CSR, a real attractiveness factor
Corporate Social Responsibility, or CSR, is an element that is becoming crucial in business strategy. Employees are in fact looking for meaning in their work, so it is essential that they find themselves in the social and environmental challenges to which their company responds.
Eco-responsible policies and social commitment are real drivers of attractiveness for businesses. They are now essential for creating a positive employer brand.
4 — Diversity, equity and inclusion issues
Diversity, inclusion and equity are true vectors of innovation and performance. Within companies, however, there is still a lot of discrimination in hiring and unequal treatment for employees.
To improve diversity within teams, it is necessary to recruit inclusively and to choose processes that minimize cognitive biases. For equity, the implementation of policies ensuring equal opportunities for all employees is essential. Finally, inclusiveness involves creating an environment that integrates and values all employees equally.
5 — The 2.0 employee experience
To attract and engage employees while reducing turnover, it will be necessary to invest in the 2.0 employee experience in 2024! Talented people are no longer looking for a simple job: they now want a fulfilling and stimulating experience that respects their work-life balance as well as their mental health.
To create a 2.0 employee experience, think holistically about your entire talent journey, from recruitment to offboarding. Do not hesitate to use digital tools and to set up an environment conducive to well-being.
Discover the HR influences of 2024!
Download our infographic to explore the 4 major influences that will shape HR trends in 2024.
6 — New hiring and career management strategies
Many businesses found it difficult to recruit and retain in 2024. Recruitment and retention therefore promise to be crucial for this new year.
Rather than chasing job candidates, businesses will probably need to implement inbound recruiting strategies. This practice, derived from marketing, consists in attracting potential candidates by producing relevant content on social networks or career sites. Everything must be well referenced enough for talents to read them and want to join the company.
Emphasis should also be placed on career management. Many companies forget that they have hundreds of employees in their workforce who are eager for new experiences and motivated to develop their skills. Focusing on employee careers before thinking about recruiting can make a real difference in the performance of organizations.
7 — The integration of hybrid work through digitalization
Many employees aspire to a hybrid way of working, which combines face-to-face and remote work. While some companies were forced to have their employees work remotely during the pandemic, many stopped offering it once the health situation calmed down.
Hybrid work will be a trend for the year 2024: thanks to the digitalization of workspaces, teams can easily be managed remotely under certain conditions. The use of digital tools, trust, adaptability or effective communication will be essential for hybrid work to go well.
You now know the 7 HR trends for the year 2024. Beyond the purely organizational aspects of the company, Human Resources departments must be able to create a work environment in which all employees feel good and thrive. This will ensure both the retention of talent, but also their commitment and their ability to perform throughout the year.
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