While traditionally, it is considered that when it comes to job searches, it is up to candidates to do everything they can to seduce recruiters, this is no longer always the case today. Indeed, more and more often, it is now companies that must make every effort to motivate the best talent to apply. Then, like customers, they must then convince them to join their organization, then retain them. The aim is for them to stay by their side for a long time and that they want to be fully involved with you. Here are the 5 essential points to work on if you too want to attract and retain talent.
1 — Work on your employer brand
So the first step is attracting talent. For you demarcate from other organizations, you must show your uniqueness to your potential candidates, so that they choose to apply to you rather than to your competitors.
To do this, you can create a career site or communicate on your social networks. Try to highlight your corporate culture, by focusing on the elements that interest workers the most at the moment: values, commitment, quality of life at work, HR policy, etc. Stay transparent and don't make things any better: people could be disappointed when they arrive at your premises and would quickly end your collaboration. Stay sincere and transparent if you want to build relationships for the long term.
Your employer brand also involves your employees: if they are satisfied, they will know To be excellent ambassadors with their surroundings.
2 — Offer a quality onboarding experience
The integration path of your new employees is essential: it is often decisive for loyalty.
Contrary to what you might think, onboarding does not start when you take up a job, but right from the job interview. The way you receive candidates and conduct these interviews generally provides an idea of how managers interact with their teams.
The first days of the employee are then decisive: if you want a new recruit to want to continue working alongside you, they must feel integrated as soon as possible. Carefully prepare the program for his first days, inform your teams of his arrival and check in regularly in order to detect the slightest annoyance and remedy it quickly.
3 — Manage responsibly
If you want your employees to want to invest in your organization in a sustainable way, you must forget traditional and authoritarian management methods.
It is now essential toListen to me carefully the needs of your teams. The majority of employees want to have a minimum of autonomy, trust and kindness in order to be able to express their full potential. By offering them, you are giving them the opportunity to perform and to feel valued.
To retain your employees, you must also develop their skills regularly. You can suggest trainings at regular intervals, according to their aspirations, and suggest career developments if possible. Few people work the same job all their lives, so it's important toanticipating This is before your talents find a more interesting job for them in another company.
4 — Offer an optimal working environment
Les working conditions, the wellness And the QVT are now essential factors for employees to want to stay in a company.
First of all, you must make sure that the environment in which they work is pleasant: that their space is large enough, that the noise level is not too high, that rest rooms are available, etc. The equipment provided by the company must also be perfectly adapted to the missions that are assigned to them.
The balance between personal and professional life has also become a major issue. If possible, offer those who wish to do so to telework one or more days in the week.
5 — Create links within teams
The younger generations are more loyal to a team than to a company: it is imperative to develop the cohesiveness within your workforce.
Various actions can be implemented: seminars, team building workshops, festive events, etc. It is not necessary to spend a lot to create a link, so use your creativity to regularly organize small activities that bring your teams closer together.
By being united, people tend to Help each other more, which also has a positive impact on the overall performance of the company. By being attached to their colleagues, they are more eager to get involved and to remain in the organization for the long term.
To attract and retain employees, you must therefore focus on employer brand, Onboarding, the Management, the well-being at work And the team cohesion. All of these factors determine how potential candidates see your business before they even apply. It also has a major impact on the retention rate of your workforce. The more you value these 5 factors, the more likely you are to retain your talents in the long term.
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