In a world that is increasingly focused on social responsibility and sustainable impact, we regularly hear about businesses with a mission. In this article, we are going to see what defines this type of companies, as well as The various obligations that this generates. You will discover that they are destined to become real catalysts for positive change in our society, provided that they put in place certain key elements in their organization.
The company with a mission: a new concept
The quality of a company with a mission was introduced by the 2019 Pact law. It allows a company to publicly declare that its raison d'être is beneficial to the general interest. It may concern environmental or social issues for example. Its activity must then fully integrate these objectives.
In France, being a company with a mission is a quality and not a status. It is therefore not necessary to change the legal form of the company. On the other hand, the approach is indeed official: managers must formally commit to the pursuit of the stated goals. In particular, they must deploy all the resources necessary for the successful achievement of the objectives.
Some actions are required for companies with a mission. In particular, a modification of the statutes is required. They should include: the definition of the company's raison d'être, the associated objectives and the modalities for monitoring the execution of missions. So it's abouta real commitment.
The advantages of mission-based businesses
The development of mission-based businesses is beneficial for society, for the companies themselves, but also for employees and customers. Here are in detail the pros of this type of society.
The general interest
The concept of businesses with a mission made it possible to introduce a different way of managing businesses. In fact, in this type of structure, the objective is to create products or services that have both financial value, but which also have a positive impact on society and the environment.
By taking into account this more global impact, the company with a mission contributes positively to the general interest.
The interests for customers and employees
By choosing to buy a product or a service from a company with a mission, customers are faced with more transparency. They can be sure that the organization is really committed, and the missions to which it actively contributes.
For employees, the benefits are essentially the same: they can easily find meaning in their tasks, since they respond to a common interest. Very often, this type of company offers good working conditions to employees. They are concerned about their well-being and therefore put in place the necessary actions to make everyone feel good within their teams.
The interests for the company itself
For the company, it's simply aboutestablish real coherence between its raison d'être and its actions. By becoming a company with a mission, it reinforces its commitment towards society.
It is also a positive element that can Strengthen its corporate culture and Its employer brand. In the long term, this can therefore have an impact on the recruitment of new talent, for example.
Factors that enable mission-based businesses to succeed
Becoming a company with a mission therefore requires applying a certain number of changes within your structure. Here are some things you need to work on in order for this transformation to lead to good results for your organization.
The establishment of a clear plan and objectives
Your mission and values should be clear and consistent. Once defined, they must be integrated into all company decisions and actions.
When faced with an important decision, a company with a mission should not necessarily choose the most lucrative option, but on the one that is the most beneficial for its guiding mission. The goals must therefore be thoughtful and precise.
The commitment of employees in your missions
A company with a mission cannot meet its goals without a mobilization of all its material and human resources. Employees must therefore be fully involved and committed to their realization.
Do not hesitate to leave your collaborators Suggest ideas or projects that could serve your mission. They are the people who know you the most and are therefore in the best position to Suggest interesting innovations. To facilitate this, and to avoid that the ideas of your employees are never realized, do not hesitate to set up a participatory budgeting platform such as Teamstarter. You will see that with this type of device, employee commitment becomes more important, since they are personally involved in the projects that are important to them.
The adoption of innovative governance systems
Finally, the establishment of governance systems or innovative management is often essential to the success of mission-based businesses. Indeed, this type of management encourages employees to take initiative and decisions. This allows, in the long term, to develop products and services that perfectly support your missions and values. On the other hand, the company often becomes more efficient and then stands out from its competitors.
Mission-based companies are therefore structures in which Purpose and values are more important than maximizing profits. The development of this type of business is beneficial both for the general interest, customers and employees. In addition, they are becoming more and more attractive to investors. Certain points must be put in place to ensure the success of the mission-based company: the clear definition of values and objectives, employee commitment and the establishment of innovative governance systems for example.
Sommaire
