The social climate is an indicator of Level of employee satisfaction within a company. It improves well-being at work, an important factor in ensuring optimal performance. It is a concept that offers interesting results for HR departments and managers, and that has a positive impact in terms of visibility and corporate image.
Thanks to our comprehensive guide, you will know everything about challenges of the social climate in companies. The objective? Help you understand this concept, measure it and improve it through actions and advice to put in place.
What is the social climate in business?
The social climate is a evaluation barometer of the human and social health of company employees. It takes into account several elements: the working and living environment of the employee and the working conditions.
A good social climate in companies must be tempered in order to be healthy, promote cooperation between teams, and thus optimize performance and the achievement of goals.
Why is assessing the social climate crucial for your business?
Establishing a good social climate within a company has a positive impact on all employees, but also on their performance. Employees show greater commitment and more motivation in the workplace. In addition, it makes it possible to increase their productivity, andavoid turnover by contributing to the retention of talent.
What are the challenges of a good social climate?
- Increase employee productivity: happy employees are encouraged to be more involved in their projects.
- Making the company more attractive: by strengthening a positive image, the company becomes more attractive for employees, but also for new talents.
- Win the employee trust : thanks to a climate of kindness and listening between employees and their line managers.
- Establishing a healthy environment: with thoughtful, practical and pleasant organization of workspaces.
- Achieve better profitability: thanks to the improvement of the quality of life at work, more goals are achieved.
The main indicators of the social climate
What are the indicators of the social climate? Among the main social climate indicators in business, we find:
- eNPS (Employee Net Promoter Score): this is a study that provides an average score on the question “Would you recommend your company as a great place to work for?”
- Turnover: it is the renewal of the workforce of employees over a year. If it is high, it shows that the social climate is negative. It should be kept to a minimum to prove employee loyalty.
- Absenteeism: it is the evaluation of the absence rate (duration and frequency) of employees over a specific period of time.
- Professional evaluation: it is the recognition of employees for the work done. These can be promotions, training courses or even salary increases.
- Seniority rate: it proves the commitment of employees within the company.
- Global management and performance: these are the results obtained and the techniques put in place to communicate and carry out projects successfully.
How can you effectively measure the social climate in your company?
Methods and tools are available for Evaluate the social barometer of a
venture :
- Satisfaction surveys: questionnaires for employees to assess their well-being, take into account their requests and implement improvements if necessary.
- Individual interviews: receive each employee in private to establish a climate of trust and kindness, and to gather everyone's feelings.
- Group focus: meetings organized in groups to promote exchanges, identify possible tensions or difficulties, and then find appropriate solutions. Exchanging in groups makes it possible to identify the management and social problems of the company.
- Digital platforms: specific and accurate HR software that measures the quality of life at work thanks to several important indicators: turnover, absenteeism, well-being, results... This is the company dashboard. It lists information, analyzes it and contributes to the implementation of appropriate actions and solutions.
Create and use a social barometer
The social barometer determines theStaff mindset taking into account their answers on specific points:
- Psychosocial risks: stress, conflicts, harassment, violence...
- Employee expectations and needs
- Possible social problems
- Internal communication and social dialogue
For a effective social climate barometer, it is necessary to conduct social surveys and questionnaires regularly, and then analyze the results to implement positive approaches.
Quizzes should be anonymous, and contain simple, short, and open-ended questions. Businesses generally conduct this type of survey once a year. For better follow-up and more exchanges, they can be done every quarter or semester.
Examples of questions:
- Do you feel integrated into the company?
- Are you satisfied with your career in the company?
- How could you assess your stress level at work?
- How do you define the level of communication within the company?
Once the answers are listed, possible problems can be dealt with by presenting a final report with recommendations and solutions.
The company dashboard as a monitoring tool
The Purpose of a dashboard is to monitor the indicators of the social climate and to take strategic decisions based on the results. It illustrates the impact of the established HR policy: performance, costs, costs, recruitments, training, successes, failures... Thanks to specific software, dashboards are fun and intuitive. They are presented in the form of graphs with percentages that allow conclusions to be drawn based on the company social data.
The company dashboard includes indicators related to turnover, absenteeism rate, remuneration and seniority to organize the monitoring of employee stability and satisfaction. It is a internal communication tool effective that offers a quick and synthetic visualization of the results.
Example of social climate dashboards :
- Absenteeism monitoring: graphs showing the absentee rate according to several data such as age, sector of activity, service...
- Monitoring of recruitment indicators: to improve the HR service by listing the hiring rate, the cost per hire, the distribution by department...
Strategies to improve the social climate
Improving the social climate is an important issue for maintaining productivity and overall business performance, while contributing to the well-being of employees.
Several strategies are effective in promoting communication and staff motivation and retaining employees.
How do you create a good social climate?
- Establish better internal communication between company employees, but also with line managers, for a climate of trust and respect.
- Improve the recognition of employees with incentives, adapted and attractive remuneration to increase their motivation.
- Establish an inclusive HR recruitment policy in order to avoid situations of discrimination and promote diversity, equal opportunities, diversity...
- Introduce better conditions of quality of life at work (QWL) thanks to the organization of the workspace, recruitment or even the distribution of missions.
- Offer development perspectives to motivate employees to perform and to give the best of themselves.
- Develop social relationships in companies by organizing events, outings, or meals in order to create healthy and sustainable team cohesion.
Download our employee satisfaction questionnaire
Discover the 35 questions to ask your employees to assess their daily lives! Download our questionnaire now and take action!
Case studies: Success stories of improving the social climate
Many businesses have succeeded in improving their social climate with the help by Teamstarter.
Here are some examples of success stories from our video testimonies :
- Bimedia: after a year of collaboration with Teamstarter, Bimedia employees are happier and more committed. 76% think they feel more involved in their company, and 63% say they are more committed and involved in their work. Several solidarity and/or environmental activities and projects have been organized to promote team cohesion.
- Dormakaba: with Teamstarter, more than 30 projects have been completed to support collaboration and understanding between teams. Among their greatest successes, we find an eco-responsible and solidarity sports race project, with around fifty participants, coming from the four corners of France. The event facilitated meetings and exchanges between the various employees.
If you too want to create a positive and inclusive work environment for your teams, don't wait any longer to join the Teamstarter platform within your business.
Conclusion
Regularly evaluating and improving the social climate in companies is essential for the well-being of employees, the cohesion of teams and the quality of their performances. It comes into play in the maintaining the social link between the workforce, but also in brand image of a society.
The social climate is an important element that plays a role in the success of a business. It is therefore a priority for HR departments. There are many levers and strategies to contribute to the establishment of a objective human approach, and find innovative and efficient solutions.
As an employer, you should approach the concept of social climate as a Level of satisfaction of your employees. In a time when the Well-being at work is fundamental, it is recommended to take these indications seriously and to list them carefully.
Letting your employees carry out projects that are important to them will inevitably contribute to the improvement of the social climate in your company. With Teamstarter, a crowdfunding platform for carrying out internal projects, you involve them as soon as possible! Want to know more about our solution? Contact us today!
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