Your employees know your business better than anyone. They are therefore in the best position to talk about it, for good or bad, around them. Having good employee ambassadors is a major asset for your employer brand. We are therefore going to define for you what an employee ambassador is and the different degrees of involvement they can have. We will then explain to you how to get your employees to talk positively about you around them, as well as all the benefits that this represents for your business. You will see that this is something that should not be overlooked!
What is an employee ambassador?
Definition
An ambassador is someone who talks about your business. positively with those around him or with the people he meets. It can be a customer, an employee, or any other individual who has a good opinion of you and wants share.
Naturally, the people who work in your organization are in the best position to talk about it with others. If they are fully satisfied with their working conditions, they can easily be led to promote them to their loved ones. They are then called employee ambassadors.
Different levels of engagement possible
Employees can be more or less engaged in their role as ambassadors. Some will simply express their positive opinion to those close to them. This makes it possible to broadcast an attractive employer brand to a population that would not necessarily have heard about this company if they did not know someone who works there.
Other people go further, for example by posting messages on social networks, by participating in events and by testifying publicly about their business.
In any case, the ambassadors of your company can only be Volunteers, so that the speech expressed is sincere and based on an authentic experience.
How to have employee ambassadors in your company?
We have just seen it: it is necessary for your employees to naturally want to promote your company in order to become good ambassadors. To do this, there is no secret: your employees must feel very good in their work environment.
First of all, this involves their well-being within your company. The premises must be adapted to their needs in terms of space and noise level, just like the equipment you provide them.
For them to be proud to work for you to the point of talking about it to others, you must also show recognition. This involves verbal exchanges, but also through posts on social networks that show your pride in their work, sharing employee portraits on your site, etc.
Finally, it is essential that your teams are committed to your business and that they feel that they belong to a community. A lot of things can be put in place for this: we share with you 3 steps to effectively involve your employees.
The benefits for your business
Having employees who speak positively about your business is beneficial for a number of reasons.
First of all, it allows you to attract new talent. Candidates in fact more easily apply for a job offer if they have heard a good deal about the company. Naturally, it is easier for them to trust people around them than to simply announce that the working conditions are advantageous. This spontaneously boosts your employer brand and makes people looking for work want to come and work alongside you.
For your business, it's also a great way to gain authenticity, with your future recruits, but also with respect to your customers. Repeated, positive messages from different collaborators on social networks or corporate events end up printing a positive image in people's heads. So, even if they have never collaborated with you, these people will tend to have a good opinion about you.
Finally, the fact that your employees are talking about you increases Quite simply your visibility. The more the name of your business is mentioned in conversations, on social networks and websites, the more famous you will be. In this way, in a natural way, people will more easily think of you if they need services or products similar to the ones you offer. Gradually, your reputation could exceed that of your competitors.
To develop your employer brand, your employees are your best allies. They are the people who know you the most and are therefore in the best position to talk to them about your business. However, for them to want to do so, it is essential to meet all the conditions necessary for their physical and mental well-being within your structure. The more engaged they are, the more they will tend to talk about you outside of your premises. The benefits are numerous for you: increased credibility and visibility, positive employer brand, etc. Do not underestimate the power of your employees!
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